Your marketing calendar runs your Google Ads.
Plan a promotion as a calendar event. Callaway Digital builds the Search or Performance Max campaign for it, keeps the budget live only while the event is running, and pauses it when the event ends.
Free plan. Connect Google Calendar and Google Ads with read and write access you control per service.
Summer Sale — Search
From calendar event
- Daily budget
- $120
- Runs
- Jul 23 – 26
What Callaway Digital does
Callaway Digital is a campaign management tool for marketing teams and agencies that advertise on Google Ads. You plan promotions as events on a marketing calendar that stays in sync with Google Calendar, and Callaway Digital turns each event into a real Google Ads campaign — Search or Performance Max, with its budget, targeting, keywords and ad copy. Rules you define then run it: the campaign is enabled only while its event is on, paused when cost per conversion drifts past your threshold, and its budget steps up or down on the schedule you set. Callaway Digital reports spend, conversions and profit across every client account you manage, books a Google Meet review on the calendar, and sends the client a branded PDF.
Which Google data Callaway Digital uses, and why
- Google Calendar (read and write)
- Reads your calendar events so campaigns can follow them. Creates and updates the events you make in Callaway Digital, and adds a Google Meet link when you schedule a campaign review.
- Google Ads (read and write)
- Reads campaign performance for your reports and dashboards. Creates and updates the campaigns, budgets and schedules you approve. New campaigns are always created paused, for you to review before they spend.
Callaway Digital does not sell your data, share it with third parties, or use it for advertising. You can disconnect either service at any time, which revokes our access immediately.
Per-service access
Connect Calendar and Ads separately. Each consent screen shows exactly one capability. Disconnect either at any time.
Encrypted tokens
Refresh tokens are stored encrypted with AES-256-GCM. We never see or store your Google password.
Review by default
Campaigns are created paused. Automation acts only inside the windows and thresholds you set.
Standard agency access
Client accounts are reached through your manager account, so logins are never shared.
Campaign builder
Launch complete Search and Performance Max campaigns without leaving the plan
A guided builder takes an event to a live-ready campaign: daily budget, smart bidding, multi-location and multi-language targeting, keywords with match type and negatives, and a responsive search ad you preview on desktop and mobile before anything spends.
- Search and Performance Max
- Maximize Conversions, Target CPA, Target ROAS
- Multi-location and multi-language targeting
- Keyword match type and campaign negatives
- Created paused for review, always
Summer Sale — Search
From calendar event
- Daily budget
- $120
- Runs
- Jul 23 – 26
Automation
Campaigns that run on schedule and stop themselves when they should
Set a rule once. A schedule rule enables a campaign only inside its event window and pauses it outside, in the rule’s own time zone. A performance guard pauses a campaign if 30-day cost or cost per conversion crosses your threshold. Rules reconcile against live status every hour, so a manual change is respected, not overwritten blindly.
- Schedule windows tied to calendar events
- Cost and cost-per-conversion guards
- Timezone-aware, flips at your local midnight
- Runs while you are signed out
- Slack and email alerts when a rule acts
Schedule rule
Summer Sale campaign
Runs only inside the event window; a cost guard pauses it if spend runs over.
For agencies
Manage every client account from one manager, without switching logins
Import your accessible accounts and Callaway Digital expands each manager’s whole child tree into your working set. Pick a viewing scope per page, launch one campaign across many accounts at once, and manage per-account budgets, labels, invites and roles, manager and client links, and billing. Account access is granted through your manager account, the standard agency model, so you never share a client Google login.
- MCC import and nested account tree
- Bulk campaign creation across accounts
- Per-account budgets, labels, and optimization score
- Invites, roles, manager and client links
- Budgets, payments, and invoices
- 5.1×
Retail Co
412-908-1123
- 3.8×
SaaS Labs
770-215-6642
- 4.4×
Travel Nine
306-441-0097
A full Google Ads workflow, not a single trick
Create
- Search campaigns
- Performance Max with asset groups
- Smart bidding
- Keyword ideas
- Responsive search ads with pinned headlines
- Sitelinks, callouts, call and image assets
Target
- Multi-location and multi-language
- Match types
- Campaign and account negatives
- Network settings
- Dayparting and ad schedule
Automate
- Schedule rules on event windows
- Cost and cost-per-conversion guards
- Hourly reconcile
- Slack and email alerts
- Weekly digest
Analyze
- Spend, ROAS, POAS
- Budget pacing
- Recommendations and anomalies
- Campaign health
- Change history
- CSV export
Experiment
- A/B experiments
- Statistical significance
- Promote the winner
Research
- Search volume, advertiser competition and CPC ranges
- 12-month seasonality per keyword
- Forecast clicks and cost before launch
- Keyword gaps against your own account
- Lighthouse audit with Core Web Vitals
- Audit any URL, including a competitor's
Clients
- Account grader, 0–100 with a letter grade
- A quarterly review agenda built from your data
- One-click apply for Google recommendations
- White-label PDF and XLSX reports
- Scheduled email delivery
- Public client links you can revoke
Agency
- MCC import
- Bulk create
- Per-account budgets, labels, roles
- Manager and client links
- Billing and invoices
Automated changes are user-reviewable by design. Campaigns launch paused.
FAQ
Questions
- Do you need my Google password?
- No. You connect through Google’s own OAuth consent screen. Refresh tokens are stored encrypted and you can disconnect either service at any time.
- Will Callaway Digital change my campaigns without asking?
- Campaigns are created paused for your review. Automation only acts inside the schedule windows and cost thresholds you configure.
- Which campaign types are supported?
- Search and Performance Max, with smart bidding, multi-location and multi-language targeting, and full keyword and asset controls.
- How does agency access work?
- You import your accessible accounts and manage them from your manager account. Client logins are never shared.
- What is POAS?
- Profit on ad spend. It applies your margin to conversion value so you see profit, not just the revenue multiple ROAS reports.
- Is Callaway Digital affiliated with Google?
- No. Callaway Digital is an independent product built on the official Google Ads and Google Calendar APIs.
- What does the free plan include?
- Planning and launching campaigns from the calendar. Paid plans add experiments, alerts, bulk actions, and higher limits.
Put your next promotion on the calendar, and the campaign behind it
Connect Google Calendar and Google Ads in a few minutes. Free to start.
No credit card. Disconnect any time.
Tell us what you're running, and we'll tell you what Callaway Digital would do with it
Send a few details about your accounts and we'll come back with a specific answer — not a brochure. Prefer to look around first? Everything here is free to try without talking to anyone.